CAN THO CITY DEPARTMENT OF SCIENCE AND TECHNOLOGY
Improving the value of Cao Phong oranges from management and development of geographical indications
The geographical indication 'Cao Phong' used for citrus products of Cao Phong district into management and exploitation since 2014 has achieved many positive results.

According to information from the National Office of Intellectual Property (Ministry of Science and Technology), on November 5, 2014, the National Office of Intellectual Property of Vietnam issued a Geographical Indication Registration Certificate No. 00046 for orange products in the Cao Phong district. This product continues to be managed and developed after protection through the project "Management and development of Cao Phong Orange Geopark of Hoa Binh Province" under the Intellectual Property Development Program for the period of 2016-2020, organized by Center for Research and Development of Agricultural System in charge of implementation.

Through the project, GI Control Board and Cao Phong Orange District Association of Orange Production and Business were established to strengthen management and control, limit the counterfeiting of Cao Phong orange brand; implementing traceability stamping, using GI packaging and logo "Cam Cao Phong" to make it easy for consumers to recognize and distinguish. These efforts have helped Cao Phong oranges maintain the trust of consumers as well as create links with big distributors, such as Big C, VinMart, Metro, BRG...

The introduction of "Cao Phong" GI used for citrus products of Cao Phong district into management and exploitation since 2014 has achieved some positive results. However, the production and consumption of Cao Phong oranges are still facing some challenges. The growing area of oranges is hot, some newly developed areas do not meet the geographical conditions, so there is a risk of reducing the overall quality of products bearing the "Cao Phong" GI.

Cao Phong Orange traceability stamp used in commerce

In the market, many products labeled "Cao Phong" oranges are priced from 10,000-15,000 VND/kg, affecting the reputation of oranges bearing GIs. Products bearing GIs circulating in the market do not have a traceability system to inform and persuade consumers.

It can be said that the greatest success of the Project is maintaining and improving the competitiveness of products bearing GIs in the context of the market economy in the face of excess supply. During the crisis, the selling price of "Cao Phong" oranges is still 2-2.5 times higher than conventional products and the producer still has a profit of 250-350 million VND/ha. This is the basis to re-affirm that a GI product, if it really has specific quality and is well managed, can still promote socio-economic efficiency in the face of competitive challenges.

ctngoc

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