CAN THO CITY DEPARTMENT OF SCIENCE AND TECHNOLOGY
Blockchain technology application in traceability
The application of Blockchain technology for traceability makes operation simple and easy to understand, this technology helps to increase product value and protect brands by making the production process public and transparent, ensuring reliable information and not edited.

Sharing at the Workshop "Traceability, applying digital platforms in supporting the connection and consumption of Vietnamese agricultural products" that took place in Hanoi, referring to the field of agricultural product traceability, Mr. Phan Viet Hoan - General Director of Freshdi Clean Food Supply Joint Stock Company said that the distribution model of the agricultural product supply chain is complicated with many intermediary stages, from which the price is pushed up. Product value is low because the focus is on volume, the proportion of deeply processed goods and added value is not high.

Meanwhile, the market is limited by the lack of activities to expand the market and find new customers; Price source lacks transparency, updates. The quality control standards are unclear, lack of information. Developing images, corporate brands, and products have not been paid attention to. Lack of effective mechanisms and channels to receive customer feedback.

According to Mr. Phan Viet Hoan, with the desire to be able to contribute to solving part of the current situation of Vietnamese agricultural product supply chains, Freshdi's young staff has built an application that can help increase value products, protect business brands through authentic traceability of food origin.

Emphasizing the application of Blockchain technology for traceability to make operation simple and easy to understand, Mr. Hoan said, this technology helps to increase product value and protect brands by making the production process public and transparent, ensuring reliable information and not being altered or deleted. When the product journey is archived step-by-step, businesses have the opportunity to simply tell their product's story, and it's also very easy for customers to access, search, and locate information about the product.

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