CAN THO CITY DEPARTMENT OF SCIENCE AND TECHNOLOGY
Digital transformation: Opportunities and challenges for agricultural products
By applying digital transformation in agriculture, farmers can easily introduce the origin and production process to sellers, thereby giving consumers absolute peace of mind about the quality of their agricultural products.

Digital transformation helps to shorten the gap between producers and consumers. Illustration.

Over the past time, digital transformation in agriculture has helped connect millions of farming households with processing and trading enterprises, businesses that provide inputs for production and especially importantly, opening up new consumption channels, such as e-commerce platforms, helping to shorten the distance between producers and consumers, make trade transactions transparent, and create a healthy business environment for agricultural products.

However, we must also recognize the fact that, in many localities, it is still difficult to put agricultural products on the e-commerce floor. The main reason is still limited awareness of businesses, or lack of highly qualified human resources, understanding of information technology and business processes on e-commerce platforms.

In addition, not only need to know how to register and put products on e-commerce stores, businesses also need to be fully equipped with knowledge and skills in product promotion, online marketing, building and promote the product image as well as the position of the business. An indispensable job is to have skills in customer care and product quality management.

Experts say that authorities need to organize training for farmers, farm owners, and small and medium-sized enterprises on product promotion skills, online sales skills, and support. Support the application of a traceability system to create conditions for farmers to directly contact customers, understand and better grasp market trends and requirements, thereby, organizing production effectively results to meet consumer demand.

On the other hand, local authorities also need to have policies to encourage farmers to learn and apply digital technology in the production and consumption of agricultural products; as well as having preferential policies for agricultural production households when purchasing products, raw materials and inputs for production and business on the e-commerce platform. In addition, the authorities need to support farmers to connect with e-commerce businesses more clearly so that they can effectively manage the production chain, thereby ensuring product quality to consumers.

It can be said that digital transformation brings great benefits to farmers in which people will overcome their inherent weakness of depending on traders and being passive in finding output for their own agricultural products. By applying digital transformation in agriculture, farmers can now easily introduce the origin and production process to sellers, thereby giving consumers absolute peace of mind about the quality of agricultural products. Accelerating digital transformation and promoting e-commerce is being seen as an effective solution for the future of Vietnam's agriculture. This is not just a short-term trend but a journey to change the face of Vietnam's agriculture.

ctngoc

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