CAN THO CITY DEPARTMENT OF SCIENCE AND TECHNOLOGY
What to do to make the brand of Vietnamese agricultural products reach far?
According to experts, it is necessary to implement synchronous solutions to promote the promotion and bring Vietnamese agricultural products to many markets around the world.

Illustration

At the end of 2021, at a conference of the agricultural industry, the Prime Minister once commented that "Vietnamese products have not built national brands of international stature". This statement also shows that although Vietnam is one of the countries with a number of top agricultural exports in the world, the story of building a brand for Vietnamese goods is still very arduous.

It can be seen that we still have a lot of work to do to build a brand name for Vietnamese agricultural products. Therefore, what are the difficulties and obstacles in building a brand for Vietnamese agricultural products? This is a problem that needs to be solved soon in the next 5-10 years so that Vietnamese agricultural products can go further.

Some of the main reasons that hinder the development of Vietnamese agricultural products can be mentioned as the production is still fragmented and small, the combined volume of products is large but sometimes it does not meet the demand of cutomers. In addition, the investment in science and technology, human resources to improve productivity and quality of goods. The management and development in building the system of planting area codes and traceability of goods still face many difficulties and have not been done much.

Besides, the production and distribution chain for domestic markets and export has not been established and standardized. We have only focused on making brands for some key products, such as rice, pepper, cashew, coffee, tea and etc.

That is one of the reasons why producers of goods are less interested in branding. On the other hand, 80% of agricultural products currently consumed by Vietnam have not been processed deeply, so the added value is very low. In the field of packaging, the introduction of goods on product packaging is not attractive to domestic and foreign customers.

Strengthen trade promotion activities, promote brands methodically with high fidelity. In purchase and sale transactions, keep the credibility for Vietnamese products. In parallel with the development of production, it is necessary to strengthen the branded distribution system to serve consumers.

The branding for Vietnamese goods to reach far needs to be expressed from awareness to action. Under the close direction of the Government, with the support of relevant ministries and localities with products, surely in the near future, the brand name of Vietnamese agricultural products will reach far and stand firmly in the world, domestic market and reaching out to markets around the world.

Vietnamese agricultural products will contribute to the task of socio-economic development from now to 2030 and the following years. Each Vietnamese farmer, business, and consumer contributes to building a brand for Vietnamese agricultural products and will be rightfully proud of the country's famous agricultural products. Striving in the near future, Vietnam will become one of the agricultural powerhouses on the world map.

ctngoc

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